Relying on outside forces to tell us about ourselves is nothing new. In the past, if you wanted to take a personality quiz you would have to do what might sound unreasonable now: Go to the library, check out a book, and take the quiz with a pencil and paper, Watson said. But now the internet allows us to immediately access a seemingly endless number of quizzes.
Bruce Carter, a professor of human development and family science at Syracuse University, echoed that sentiment. He said that we gravitate to online quizzes in an effort to answer what he calls the fundamental question of humanity: "Why do people act the way that they do?"
Personality quizzes allow people to satisfy their curiosity about themselves and about other people by providing them with what they believe to be is accurate information about their tendencies or behaviors and the causes of those behaviors," Carter said.
People are eager to share [their findings] because they confirm what we already believe," the professor told INSIDER. "We're often living in some kind of self-fulfilling prophecy, anyway. So we're looking for information that confirms what we already know.